For two weekends, the legendary French maison will take over Manhattan’s Meatpacking District to celebrate Coco Mademoiselle Crush Absolu.
From enduring classics like N°5 and Bleu de Chanel to the playful fragrances within the Chance collection, Chanel has mastered the art of creating scents that feel instantly recognizable while remaining personal to everyone who wears them.
In 2001, perfumer Jacques Polge introduced Coco Mademoiselle, offering a fresh and youthful expression of the Chanel fragrance universe. The scent quickly became a favorite among a new generation of fragrance lovers. Twenty-five years later, the maison is continuing its story with Coco Mademoiselle Crush Absolu, with Grammy-nominated singer-songwriter Gracie Abrams serving as the face of the new fragrance.
To celebrate the release, Chanel Beauty is transforming a space in New York City’s Meatpacking District into an immersive Coco Mademoiselle experience. Inspired by the atmosphere of a glamorous café, the pop-up will invite visitors to step inside the playful, confident, and undeniably chic world surrounding the new scent.
Upon entering, guests will be welcomed into a lush pink interior decorated with Chanel’s signature black and gold accents. From the café-style tables to the elegant bar, every corner of the space has been designed to bring the Coco Mademoiselle aesthetic to life.
Visitors will also have the opportunity to explore the fragrance through a personalized scent discovery experience. The journey will highlight the composition of Crush Absolu, including its vibrant notes of lychee, grapefruit, orange, May rose, and vetiver.
The fragrance may be the main attraction, but the experience does not end there. Guests who discover a new favorite will be able to shop products from the broader Coco Mademoiselle collection, along with complementary hair and body products. A selection of new and signature Chanel makeup will also be available to purchase at the pop-up, making it an ideal destination for anyone looking to discover something new or replenish a Chanel favorite.
Located at 873 Washington Street, the complimentary experience will be open to the public for two weekends only: September 11–13 and September 18–20.
On Fridays, September 11 and 18, the pop-up will be open from noon to 7 p.m. On Saturdays and Sundays, September 12–13 and September 19–20, guests can visit from 10 a.m. to 7 p.m.
Walk-ins are welcomed throughout the event but you should RSVP for a reminder and unlock the book and appointment through Ask Luxi.
Whether you are looking for a stylish escape between New York Fashion Week events, hoping to find your next signature fragrance, or simply curious about Chanel’s newest launch, the pop-up offers an intimate opportunity to experience Coco Mademoiselle Crush Absolu beyond the bottle.
Bold, radiant, and created with confident self-expression in mind, Crush Absolu introduces a new energy to the Coco Mademoiselle collection while remaining connected to the rebellious spirit that has always defined the fragrance.
